PRIVACY POLICY

1. INTRODUCTION
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how SmartBee S.R.L. (“Company”, “we”, “us”, “our”) collects, processes, stores and protects your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
This notice also explains your privacy rights and how the law protects you. We encourage you to read this policy carefully to fully understand how and why we use your data.

2. PURPOSE OF THIS PRIVACY POLICY
This Privacy Policy aims to give you information on how SmartBee S.R.L. collects and processes your personal data through your use of our website, including any data you may provide when you purchase products, contact us, sign up for newsletters, or interact with us via email, phone or other communication channels.
This Privacy Policy supplements other notices and does not override them.

3. DATA CONTROLLER
The data controller is:

SmartBee S.R.L.
Address: Sector 1, Strada Axinte Uricariul, Nr. 8, Etaj 3, Ap. 13, Bucharest, Romania
VAT Number: RO52403138
Registration Number: J2025064605004
Phone: +40 31 229 92 95
Email: [email protected]

If you have any questions regarding this Privacy Policy or wish to exercise your rights, you may contact us using the details above.
You also have the right to lodge a complaint with your local data protection authority. However, we kindly ask you to contact us first so we may address your concerns directly.

4. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Any changes will be published on this page. It is important that the personal data we hold about you is accurate and current. Please inform us if your personal data changes during your relationship with us.

5. WHEN DO WE COLLECT PERSONAL DATA FROM YOU?
We may collect personal data when:

- You place an order through our website.
- You contact us via email, phone or other communication methods.
- You subscribe to newsletters or marketing communications.
- You interact with our website, including browsing and checkout processes.
- You engage with us on social media platforms.

We also automatically collect certain technical data through cookies and similar technologies. Please see our Cookie Policy section for more information.

6. TYPES OF PERSONAL DATA WE COLLECT
Personal data means any information that can identify an individual. We may collect the following categories of data:

- Identity Data: name, surname.
- Contact Data: billing address, delivery address, email address, phone number.
- Transaction Data: details of products purchased and payment confirmations.
- Technical Data: IP address, browser type, device information, operating system and usage data.
- Marketing and Communication Data: your preferences regarding receiving marketing communications.

We do not collect special categories of personal data (such as health, biometric, religious or political data) and do not collect data relating to criminal convictions.

7. PAYMENT DATA
Payments on our website are processed securely via Stripe. We do not store or have access to your full payment card details. Stripe processes payment-related personal data as an independent data controller in accordance with its own Privacy Policy.

8. DATA SHARING
We may share your personal data with trusted third parties only when necessary, including:

- Payment service providers (Stripe).
- Shipping and logistics partners.
- IT and system service providers.
- Marketing and analytics providers (subject to cookie consent).

All third parties are required to respect the security of your personal data and to process it in accordance with applicable data protection laws.

9. INTERNATIONAL DATA TRANSFERS
If personal data is transferred outside the European Economic Area (EEA), we ensure that appropriate safeguards are in place in accordance with GDPR, such as standard contractual clauses or equivalent legal mechanisms.

10. DATA SECURITY
We have implemented appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration or disclosure. Access to personal data is restricted to authorized personnel only and all transactions are secured using SSL technology.

11. DATA RETENTION
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting or reporting obligations. Once the retention period expires, data is securely deleted or anonymized.

12. YOUR RIGHTS
Under GDPR, you have the right to:

- Request access to your personal data.
- Request correction of inaccurate data.
- Request deletion of your personal data.
- Object to processing based on legitimate interests.
- Request restriction of processing.
- Request data portability.
- Withdraw consent at any time where processing is based on consent.

To exercise your rights, please contact us at [email protected].

13. COOKIES POLICY
We use cookies and similar technologies to distinguish you from other users and to improve your browsing experience. Cookies help us understand how our website is used and allow certain functionalities such as shopping cart and secure checkout.

13.1 Types of Cookies We Use

- Necessary Cookies: required for website functionality and secure payments via Stripe.
- Analytics Cookies: help us analyze website usage and improve performance.
- Marketing Cookies: used to display relevant advertisements, subject to your consent.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

For more information regarding our use of cookies, you may contact us at [email protected].